What Type of Influencer Are You?

Picture it: You wake up to the sound of your alarm. You roll over to silence it before responding to some late-night texts you missed. Then, you hop onto Instagram. The app notifies you of 37,456 likes, 5,081 tags, 342 comments and 123 new followers to add to your accumulation of 3.6 million. This is an average morning for you. 

If you’re anything like me, thumbing through thousands of engagements from your devoted followers is probably not a part of your daily routine. But imagine if you were an influencer. What kind of Insta star would you be? What items would have recurring roles in your posts? What brands would sponsor your content?

Just read on if you’d like to find out by matching your personality traits with theirs.


THE FASHIONISTA

They own 30 different types of leather jackets and can make the ugliest shoes look très chic. They score front row seats at all the best fashion week shows, they preview collections before they drop, and they may even be on a first name basis with Marc Jacobs. *Sigh* We wish.

The Fashionista Starter Pack

Starter pack: Gucci Belt, Jacquemus micro bag, Balenciaga sneakers and ALLSAINTS leather jacket.

Common traits: Fashionable, creative, unapologetic, nonconformist and passionate.

Favorite brand to partner with: Tiffany and Co.

THE YOGI

They are enigmatic, uplifting and in-touch with the world around them. They embrace their natural beauty and have a calming presence about them. They make the rest of the world say, “Damn. Should I take up yoga?

The Yogi Starter Pack

Starter pack: Lululemon yoga mat, rose quartz crystals, Athleta leggings and green juice.

Common traits: Self-aware, serene, intellectual, spiritual and kind. Oh, and very flexible.

Favorite brand to partner with: Care/of Vitamins

The WanderlusteR

Maybe they’re in Mykonos, maybe they’re in Bali, maybe they’re in their picture-perfect apartment for once. No matter what their location, though, their content will always make you want to pack your bags and renew your passport. Their feeds are full of wallpaper-worthy images that make it look like they’re the only people in that part of the world. If you look up “goals” on Urban Dictionary, photos of them will come up. (That’s not actually true, but you get what I’m driving at.)

The Wanderluster Starter Pack

Starter pack: Passport, GoPro, comfy sweater for traveling and BÉIS luggage.

Common traits: Adventurous, observant, bold, curious and fearless.

Favorite brand to partner with: Trivago 

The Gym Rat

They make us want to get off of our couches, put down our Oreos and head to Planet Fitness. Aside from their killer physiques, these influencers are strong-willed and inspirational. They turn their love for fitness into full-tilt businesses, and for that, they are undeniably badass. 

The Gym Rat Starter Pack

Starter pack: Gym Shark apparel, obscure brand of protein powder, Hyrdro Flask water bottle and Beats by Dre headphones.

Common traits: Sporty, goal-oriented, confident, hard-working and resilient.

Favorite brand to partner with: Gym Shark

The A-Lister

They are influencers in the traditional sense of the word. I’m talking about Kim K, Ariana Grande, Cristiano Ronaldo, Beyoncé and the like—people who were born to be famous, dahling. When you see them on the street, they have an unmistakable glow, and Instagram itself is probably grateful for their presence.

The A-Lister Starter Pack

Starter pack: Hair and makeup team, private jet, Louboutins and friends who are almost as famous as they are.

Common traits: Unique, self-assured, dramatic, persistent and well-liked.

Favorite brand to partner with: Gucci

The Beauty Guru

Can you paint The Starry Night on your face? Yeah, me neither. But they sure can. Smoky eyes, neon lips, graphic eyeliner—you name it, they can do it. Thanks to PR lists, these influencers have enviable makeup collections that will make the glam-obsessed swoon.

The Beauty Guru Starter Pack

Starter pack: Fenty Beauty Gloss Bomb, a discount code for their followers, Mac Fix + and a palette collaboration with Morphe.

Common traits: Talented, artistic, entertaining, soothing, and did I mention talented?

Favorite brand to partner with: Morphe

The Mogul

These influencers live and breathe “the hustle.” They are high up on the corporate ladder, and they have no time or patience for haters. They may not necessarily be flashy, but we all know that the price of their watch collections could send us through college.

The Mogul Starter Pack

Starter pack: New York Times Best Seller how-to book, newest addition of the iPhone, pricey watch and power suit.

Common traits: Business savvy, independent, quick-witted and street-smart… and they’re ballin’ out big time.

Favorite brand to partner with: Grant Cardone Training Technologies

The Influencer Influencer

What are they known for? We don’t really know. Do we follow them? Yup. They are famous because they have that je ne sais quoi, and we all want to know what’s in their water because they.are.flawless. Maybe they make music or vlog or model. Maybe they do all three. No matter what they’re up to, they always inspire us… or just make us wonder why we aren’t famous yet.

The Influencer Influencer Starter Pack

Starter pack: A single (now available on Spotify), AirPods, a camera roll full of selfies and Sugarbearhair Vitamins.

Common traits: Seemingly perfect, trendy, incredible selfie-taker, an aesthetic kween and cooler than all of us.

Favorite brand to partner with: Fashion Nova