Some Fans Are Not Pleased: Harry Styles New Beauty Brand Pleasing
Many music artists like Selena Gomez and Ariana Grande have launched beauty brands this year and Harry Styles is riding that wave too. The Grammy-award-winning music artist announced his new brand, Pleasing through his interview for the Dazed magazine Winter 2021 cover. Many celebrities like Lizzo are pleased with the products that were sent to them before the official launch.
Many fans are excited about the launch, but some are questioning the brand.
The Products
Style’s first collection consists of four nail polishes, nail decals, and two skincare products. The brand is also vegan and cruelty-free and the bottles for the polish are made from recycled materials. The products are currently available to purchase on pleasing.com.
The Perfect Polish Set $65
Source: Instagram
The ‘Perfect Polish Set’ includes four shades:
“Perfect Pearl”- pearlized white with glossy finish
“Pearly Tops”- clear with subtle iridescence and a matte finish
“Inky Pearl”- pearlescent black and glossy finish
“Granny’s Pink”- pearlescent pink, glossy finish
Nail Decals included in the ‘Perfect Polish set’
Source: Pleasing
Source: Instagram
Source: Instagram
The ‘Pearlescent Illuminating Serum’ contains Vitamin B5, antioxidants, and amino acids. According to the pleasing Instagram, this serum gives the skin a smooth luminescence look and can be used daily or as a priming base under makeup.
The Pleasing Pen -$30
Source: Instagram
The ‘Pleasing Pen’ is a double sided serum pen with steel rollers to refresh lips and eyes. Lingonberry, okra, and hyaluronic salt awakens under-eye, helps diminish signs of aging, creates lasting hydrations. The Demi matte lip treatment soothes lips.
PLeased or not, What fans have to say
Throughout Styles’ fandom, the response to ‘Pleasing’ has been mixed. A majority of his fans are interested in the launch and are excited to purchase the products. Others are disappointed in the price point and feel the brand is inauthentic to Styles’ fans.
The fans feel it is inauthentic because Styles has never publicly spoken about nail polish or skincare. Styles has always been expressive in his style and has worn nail polish for many years now. Fans appreciate his efforts in fighting against toxic masculinity by dressing in a way that is culturally more feminine and wearing what makes him comfortable. Although the question is, is coming out with a beauty brand authentic to Harry Styles?
The marketing strategy seems great but Styles has never publicly spoken about nail polish or skincare. Many fans feel this brand’s pricing is far too high and it is just another celebrity creating a brand for a cash grab. The nail polish is priced at $20 for one and $65 for four in a set. The pricing is very similar to high-end, luxury, similar to Gucci who Styles’ partners with often.
In Dazed Styles explains the start of Pleasing, “It was a fun little project, but during the pandemic, it felt like it was so much more than nail polish,” he says. “I really think that the essence of Pleasing is finding those little moments of joy and showing them to people.”
For the fans who are excited about the launch, Pleasing is about the small joys of life. There’s no doubt Styles created Pleasing to put out products that bring him joy and also bring happiness to his fans. Hopefully, the products are worth the money and live up to the Harry Styles name.
What are your thoughts on the new brand Pleasing? Leave a comment down below!