R.E.M Beauty: Ariana Grande Launches Her First Makeup Brand

Recently, celebrity make-up lines are being launched left and right. Avid cosmetic lovers tend to question whether or not a celebrity is launching a brand because of their love for beauty, or for a cash grab.

Last year, Selena Gomez launched Rare Beauty and many cosmetic consumers were skeptical if the product would be any good, or if Selena would actually be involved in the manufacturing and branding processes. However, Selena shocked us all; Rare Beauty’s products have become extremely popular. Their blushes went viral on social media for being extremely pigmented but also blendable. Many make-up shoppers were drawn to Rare because of Selena’s important messages about mental health; it showed her authenticity and drive in regard to her brand.

Ariana Grande announced that she was launching a cosmetic line on September 10th via Instagram. It has been two months of Instagram posts from Grande showing different pigments and the ethereal aesthetics behind the collection. Now we are only one day away from the official launch. Will Ariana Grande's new cosmetics line, R.E.M Beauty, win over the beauty community? Let’s take a look at the collection.

chapter 1 –ultraviolet– products:

R.E.M Beauty launches on November 12th exclusively on rembeauty.com

‘Midnight Shadows’ eyeshadow palettes $24

Source: Instagram

The ‘Midnight Shadows’ eyeshadow palette will come in three different color stories.

Babydoll (warm neutral)
Midnight Snack (dark and cool)
Principessa (lighter, warm)

‘Interstellar’ highlighter toppers $22

Source: Instagram

The ‘Interstellar’ highlight toppers will be available in ten different shades.

‘Midnight Shadows’ liquid eyeshadows $16

Source: Instagram

The ‘Midnight Shadows’ liquid eyeshadows will be available in ten matte shades and eleven metallic shades.

‘On Your Collar’
matte lipsticks $19

Source: Instagram

The ‘On Your Collar’ matte lipsticks will be available in six shades.

‘Practically Permanent’’ lip stain markers $16

Source: Instagram

The ‘Practically Permanent’ lip stain markers will be available in four shades.

‘Utmost Importance’ plumping lip gloss $17

Source: Instagram

The ‘Utmost Importance’ plumping lip gloss will have a warm vanilla scent.

‘On Your Collar’ plumping lip gloss $17

Source: Instagram

The ‘On Your Collar’ plumping lip gloss will be available in nine different shades.

‘At the Borderline’ kohl eyeliners $17

Source: Instagram

The ‘At the Borderline’ kohl eyeliner will be available in three shades:

Midnight Black - Black
So Mod - White
Teddy Bear -Brown

Flourishing Volumizing mascara $15

Source: Instagram

pre-launch thoughts on the collection

Beauty customers witness new brands emerging every day. It is important that R.E.M feels authentic to Grande if she wants to keep the support of her fanbase and attract a new set of “Arianators.” Many consumers seem to be excited about the launch and are eager to get the products in their hands. The moment of truth will be when the items are shipped out and customers can start playing around with the products.

Ariana Grande fans and makeup lovers alike are all getting excited about this launch. If you want updates on the launch you can sign up for emails on the R.E.M. beauty website.

Will you be purchasing R.E.M Beauty? Leave a comment down below!