Juicy Couture Forever: Forever 21's Newest Collaboration Review
Everyone break out your wallets! Forever 21 released a collaboration with one of the most iconic brands of our youth, Juicy Couture. The collection was released on March 25th for both online and in-store shopping.
I am a hardcore fan of Juicy Couture. During its dominance in the early 2000s, I was introduced to the brand while at its prime. I got everything: their charm bracelets, fragrances, candles, and even a gumball machine! It is safe to say I was super excited when I heard the news about this collaboration.
A BRIEF HISTORY OF THE JUICY COUTURE BRAND
In 1988, while working at a boutique in LA, Gela Nash-Taylor and Pamela Skaist-Levy became friends and future partners. Nash-Taylor soon became pregnant and both women decided to start their own maternity jeans brand, Travis Jeans for the Baby in You, with maternity jeans sold for $89 per pair. They soon stepped away from the maternity market and developed a new luxury v-neck shirt that came in 26 colors. In 1995, they released the shirts under the label Juicy Couture.
The RISE OF THE TRACKSUIT
Nash-Taylor and Skaist-Levy created the terry-cloth tracksuit inspired by the ‘70s fabric they grew up wearing. The tracksuit was created to be comfortable and fashionable with luxurious touches, such as the signature “J” zipper. The tracksuit was released in 2001 and started to gain recognition from A-list celebrities, such as Paris Hilton, Nicole Richie, Jennifer Lopez, Lindsay Lohan, and others. Juicy Couture was seen in hit movies like Mean Girls, Bring it On: All or Nothing, and in TV shows like Friends and One Tree Hill. Juicy Couture was one of the first brands to give celebrities their pieces since they could not afford traditional marketing. They reinvented athleisure and made their tracksuits the hottest item in everyone’s wardrobes.
Collaboration with Forever 21
The new Forever 21 collaboration with Juicy Couture was a surprise to everyone. They stuck to a pastel color scheme with classic black and white touches, just in time for spring. I was not expecting the full Y2K Juicy Couture treatment, especially since Forever 21’s clothes are not always up to par. But I was definitely left wanting more.
There were not many options as far as tracksuits; I was hoping they were included in the collab. I also was interested in better accessories—specifically a bag. Juicy Couture is known for its classic daydreamer bags—which were a must-have. The accessories included in the collab were bucket hats, hair clips, scrunchies, fuzzy slippers, and tie-dye sneakers that match some of the clothing. Even though it was not what I was expecting, I still think that some of the items in the collection are worth purchasing. All of the items range from $18 to $40, which is extremely affordable.
Here are some of my favorite pieces To pick up at your local Forever 21 store (from top left across):
Juicy Couture Halter Top, $19.99 - This yellow terry-cloth halter and shorts ensemble is my favorite out of the entire collaboration. It brings back the signature Juicy terry-cloth fabric with a 2000s-esque halter top.
Juicy Couture Graphic Top, $22.99 - The logo t-shirt reminds me of the old Juicy items I wore when I was younger. It is a nod to the classic Juicy statement pieces we all know and love.
Juicy Couture Romper, $29.99 - Remember the Juicy bathing suit cover-ups we wore as children? This is a modern take. And the mint color terry-cloth is what sold me.
Juicy Couture Dress, $29.99 - The pink terry-cloth, the diamond Juicy written across the top, and the classic halter style is the definition of Y2K.
Overall, I would say that the “Juicy Forever” collection is middle of the line, but nostalgic. If you like Juicy Couture and want to achieve the Y2K look at a cheaper price, go shop the collection before it's completely sold out!