Aprés Ski Taken To A New Level — The Lexington Line

"Our goal is to leave this world in a better state than we found it," claims Till I Die, a one-of-a-kind aprés-ski apparel company.

Till I Die, an aprés-ski apparel company was founded in 2010 by Ryan Orabone, whose self-proclaimed strength is aprés, which means social activity after a day's skiing, such as hanging at the ski lodge. The company supports hiking, biking, sailing, fishing, snowboarding and says they're all made up of inclusive and passionate communities. And this brand brings them all under one roof.

Apparel comes in all shapes and sizes, but most companies get lost in the shuffle because there isn't necessarily anything special about them. The company’s founder, Ryan, a chill, easy-going guy, talked about starting the company, stating, "I needed to be my own boss; I couldn’t work for anyone else. I had an executable idea and decided to go for it, and it’s been my full-time job for the last six years."

Dani Brand, the company's Operations and Communications Director describes the brand as, "a brand centered on catering to a customer that has fun and knows they like to have fun but are super into having an active outdoor lifestyle brand."

The company says its purpose is to maintain an appreciation for adaptive sports, and they believe anyone of any ability should be able to enjoy being on a mountain. This company has a passion for all things outdoors, active and wants to share it with everyone.

With two store locations, one in Killington, Vermont, and the other in New Hampshire off Lake Winnipesauke, and a corgi shop dog named Waffles, it’s no wonder this company has amassed such a loyal following. They opened the Killington location in 2020, a month before lockdown began. The company quickly pivoted, as most companies including Till I Die were forced into a shutdown, and used their retrofitted trailer to sell out of as a pop-up shop. Traditionally, they’ve used this rig as a means to attend events as a vendor, but it came in handy during the height of the pandemic.

Till I Die has a passion for the active lifestyle, so it only makes sense they have events to contribute to the an essential shopping experience for their customers. They pop up at all sorts of events such as golf tournaments, music festivals, ski tournaments, and more. They also have beneficiary events with their partners like Gilson Snow, Allie Caps, Rise Coffee, Vermont Adaptive Ski & Sports, Carve 4 Cancer, and many more, with a portion of the proceeds donated to these companies.

They also have a YouTube channel that shows a unique look and different experiences in the world of sports activities. They have successfully created an entire brand experience.

Till I Die has apparel from t-shirts, hoodies, sweatpants, tank tops to headgear, skis, and clothing based on both winter and summer seasons. This company has a fun, trendy outlook on sports apparel in an often stuffy environment.