Pangaia: Making Loungewear Trendy & Sustainable
The importance of sustainable fashion has developed consumers' life-changing decisions regarding online shopping for the retail industry. Globally, 46% of consumers state to be supportive towards saving the planet and wish for companies they purchase from to be eco-friendly as well. In fact, brands converting to go-green are becoming more popular due to the fact that consumers are willing to pay the price and are dedicated to a change for environmental concerns. The shift in online shopping platforms has helped consumers dive deeply into how companies portray themselves as a brand and their overall meaning to the community.
Shoppers may question, "What materials does the company incorporate into their manufacturing process to make their products either affordable or expensive?" "What are the brands' visions, missions, and ethical values?"
Customers today are willing to purchase clothing double the price they sell at any other store due to its long-lasting quality and material. In fact, “75% of Millenials are willing to pay more for an environmentally sustainable product.” Loungewear fashion has found itself to be the new trend on social media platforms and is influenced by celebrities. Trend-setting fashion icons like Kylie Jenner, have been reported wearing loungewear as an all-day-wear and can still pull off the term that is known as “trendy.”
Weekly fashion news published by The Trend Spotter, Ally Feiam states, “The queen of Instagram herself is spending her time indoors in comfortable loungewear and sweats, and she makes it look so good.” With Pangaia, the expensive and durable lounge clothing may be on the pricier side. Still, it pleases and promises celebrities, influencers, and customers with its long-lasting quality that is proven to suit you at all times as well as the environment. As written about on Forbes, Vogue, HYPEBEAST, and Wired, “PANGAIA looks set to be the first fashion company truly tackling [the climate crisis] challenge, from the bottom up.”
Who/What Is Pangaia?
Not only are Pangaia's comfortable, simple, and unique loungewear sets catching the eyes of consumers all over the world. Pangaia ensures global collectiveness by partnering with MIT, Harvard, and Stanford alumni to connect with leading designers from all over to globe to conjoin the beauty of design, production, and scientific studies.
Pangaia provides opportunities for young and innovative business workers on the journey of building an all-inclusive and united workspace to design a successful and better future. In addition, their material science company welcomes scientists, customers, designers, thinkers, and creators who can join the Pangaia community to build their purpose for the world and consumers to the next level.
With Pangaia’s collectiveness process, anyone from customers, collaborators, or co-creators is welcome to join the team if they share the brand's values. Pangaia’s mission is to create a better future through bio-engineered materials designed to protect the environment. They believe the consistency of sustainability will lead them to successful core values and relationships.
With its launch in 2018, the company is just beginning to produce and jump into a bigger journey. With their collection of everyday basics, they believe that they have an opportunity to widen their innovative products in the future. With help from Milkywire’s supporting causes and actions to save the world, they are helping society and brands help bring awareness to empowering local changemakers, stability through continuous funding, and new digital tools for infrastructure.
Manufacturing Process
Due to the fact that Pangaia’s products are known to be almost 100% all-natural, the brand proves to be known for beyond just sustainable fabric. Not only do their manufacturers incorporate environment-friendly materials into their clothing, but ensure that the trims, labels, threads, zippers, and packaging are sustainably balanced out as well.
In 2020, the company was dedicated to introducing new fabric and innovative materials into their collection including; Grape Leather, Seaweed Fiber, and many more. The materials that are dedicated to Pangaia’s manufacturing process come from sustainability and the inspiration of natural diversity. As the material science company continues to utilize Biobased Fibers, Plant Fibers, Technical Fibers, Animal Fibers, Recycled Materials, and Treatments, the inclusiveness of these materials are purposely incorporated into the collection due to the fact that they are the ultimate solution to the unsafe and horrible materials that were used beforehand.
These treatments are not only an upgrade and solution to the fashion industry but to the environment and humans as well. The company strived to find the best manufacturing sites around Europe, to complete and achieve the processes of safe and environment-friendly sites. In order to keep Pangaia’s products at the highest level of garment quality, they have chosen the best ethically run manufacturers that are welcome and on-board to incorporating the use of sustainable fabrics.
Philanthropic actions
The impact-driven company approaches customer purchases towards philanthropic actions. Their brand value and ethic towards consumers, “shopping to support” encourages consumers to proudly know that their money is going to a good cause. With Pangaia’s partnership with Milkywire, the brand can easily guide and help out causes that they deeply reinforce and encourage their consumers to bring awareness towards. Milkywire is a platform that helps people around the world become more aware of charitable organizations that are in sponsorship of the UN Sustainable Development Goals that donate to trusted organizations that are incorporated with their ‘Save The Earth’ mission. Pangaia’s goal is to ensure a positive impact on the world by donating a portion of any Pangaia purchase to two causes wired by Milkwire, the Tomorrow Tree Fund, and the Bee The Change foundation.
Tomorrow tree fund
The organization and action that takes the process of saving and fighting for the earth’s forests around the globe. Due to the ongoing climate crisis, trees count as the ultimate natural solution and are vital to the environment as well as humans.
Due to Pangaia’s ongoing support to the foundation, the launch of The Forest Collection depicts the importance of their backstory. Not only are the styles in The Forest Collection manufactured with the help of organic cotton mixes, mixed into dyes that are environmentally friendly and utilized recycled systems, but are purchased to consumers while notified that parts of the proceeds will be donated to this foundation.
Pangaia’s support for the action of sustainability has been classified and dictated by United Nations Sustainable Development Goals, since day one. With the help from consumer purchases and the partnership with Milkywire, Pangaia reports of the success of planting over 400,000 mangrove trees with the SeaTrees foundation as well as helping the Tomorrow Tree Fund process the protection and planting of over 160,000 trees.
Bee The Change
With the help of Pangai’s support and donation to proceeds to the Bee The Change philanthropic actions, consumers overall can help make a difference while shopping. The Bee The Change cause the importance of saving endangered bees all over the world and believe it or not can benefit everyone as a whole.
The reason bees need to be protected is that they contribute to the pollination process by providing one-third of the world's global food supply. The supply of crops that are distributed and diversified throughout countries relies upon the help of bee pollination and needs to be saved in order to continue the overall supply. With the effort to contribute to the foundation from Panagia, the brand produced two collections in 2020 to dedicate the purpose as well as the importance of the cause.
The first collection launched, PANGAIA x Takashi Murakami explored sustainable loungewear sets, which include sweatshirts and sweatpants that are designed with unique bee and flower prints, finished with a thread of overall connection of the two. The second collection, PANGAIA x Selfridges applies the limited-edition collection of the overall philanthropic message with an iconic yellow color.
Any dashing fashion icon can say, ‘if you look good, you feel good.’ The beautiful Bella Hadid, Kourtney Kardashian, Jennifer Lopez, and Mindy Kaling are rocking Pangaia’s loungewear sets and are looking trendy and comfortable at the same time. Shopping to support a cause, foundation, or organization not only builds positivity towards a brand image but enforces consumers to utilize their purchasing actions to a better future for the fashion industry and our planet that we all call home.