BASMA Beauty: A Shade for Everyone
All makeup lovers can relate to struggling to find their perfect foundation shade at Sephora. From browsing the array of shades to reading the undertones, foundation shopping can cause some panic. Even when asking for help and being assisted with a shade match, no one can ever get it perfect. But the hunt is over, BASMA Beauty has got you covered.
Basma Beauty
The creator of BASMA Beauty named the brand after herself. Basma Hammed created the brand because she understands the power of makeup.
At age 2, she suffered from third-degree burns on her face from a kitchen accident. Throughout her childhood, she had multiple surgeries, but a big red scar still remained. She knows makeup cannot erase the past but it can give anyone a boost of confidence.
Most importantly, she believes makeup is a choice, meaning it is personal to you. Hammed believes you should only wear what makes you comfortable. The goal of BASMA is to “write your beauty own story and have makeup that fits into your lifestyle,” as per their mission statement.
The Foundation stick
Source: @basmabeautyofficial on Instagram
“The Foundation Stick” is made to even out your skin tone, leaving it feeling hydrated with a fresh, dewy glow. It is made for all skin types and has a lightweight formula. Some ingredients that allow for the foundation to work on all skin types are Vitamin E, aloe vera extract, and apricot butter. These three key ingredients promote a healthy, moisturized appearance.
The coverage is flexible and buildable, depending on the amount of coverage you want. The best way to apply “The Foundation Stick” is with a beauty sponge, but if you want a more full coverage look, use a dense kabuki brush.
BASMA takes pride in having 40 shades and promises to have the perfect one for you. To make the process of finding the perfect match easier, they offer a “shade finder” on their website. All you have to do is answer two simple questions:
What shade range describes your skin?
What is your undertone? (If you have trouble knowing your undertone, they give tips to help guide you).
You will then have two shades that may be your perfect match right in your shopping cart. “The Foundation Stick” retails for $40 and can be purchased on basmabeauty.com
Source: @basmabeautyofficial on Instagram
Celebrities & influencers Love Basma
The foundation stick gained popularity when celebrities like Kourtney Kardashian were featured on Basma’s Instagram, loving the foundation. Other celebrities such as Karrueche and Sarah Hyland have been sporting the Basma product. Charli & Dixie D’amelio were even spotted on the cover of PAPER Magazine wearing it.
sources: Paper & @basmabeautyofficial on Instagram
The foundation gained traction when everyone’s favorite beauty TikTok influencer Mikayla Nogueria reviewed the product. I don’t know about you, but whatever Mikayla loves, we always have to run out and buy.
Mikayla originally saw user @coconutcathy review the foundation, and had to try it out for herself.
There you have it; the hunt for the perfect shade matches is finally over. There are some pretty reputable people that are loving “The Foundation Stick.” In Mikayla, Kourtney, Charli & Dixie, Sarah, and Karrueche, we trust.
Will you be purchasing BASMA Beauty? Leave a comment down below.