New Solutions to Old Problems: Top 10 Brands You Might Not Have Heard Of
The beauty industry is dominated by major brands, which often overshadow smaller, niche companies. As a result, it is easy to overlook some hidden gems that might have products you are interested in. In an oversaturated market where brands are constantly releasing new products, there has been a shift in consumer wants. Many people are now seeking for innovative products and formulas to solve problems. Here is a list of hidden gems that focus on innovation, sustainability, and cutting-edge science to create new solutions for our old problems.
Hanni
Founded by Leslie Tessler in 2021, Hanni is a body and shave brand that aims to make shaving easier and quicker for women. Commercial plastic razors irritate many people’s skin and are made of plastic, which harms the environment. The Hanni Weighted Razor, retailing $42, is a 100% metal razor designed to make it easier to glide along your body to remove hair. It has a long handle, making it easier to hold, is powder coated so it won’t rust, and has a blade designed to achieve the perfect shave without any pressure. While plastic razors seem cheaper, many can spend up to $4 each time buying a new refill cartridge, while Hanni’s refill blade is $0.84. They also have innovative body care products that are easy to use and are a unique solution to dry skin. Their Splash Salve, priced at $34, is a shower body balm that moisturizes and hydrates your skin like a lotion while you are still in the shower.
REMEDY
Dermatologist Dr. Muneeb Shah founded Remedy Skincare, which aims to simplify patients' and consumers' skincare routines. Dr. Shah, also known as DermDoctor on social media, went viral in 2022 and has a mass following of 20 million across TikTok and Instagram. This skincare brand is based on the “less is more concept,” intending to simplify everyone’s skincare routine while focusing on consumers' target concerns. Currently, the brand consists of 7 products that focus on different concerns. One of their most popular products is the REMEDY for Dark Spots, an all-in-one serum that works like multiple serums and focuses on fading the look of hyperpigmentation, dark spots, and future discoloration. It retails for $38. Their latest product is REMEDY for Dandruff, which retails for $20. It is a medicated dandruff shampoo, a scalp treatment targeting dandruff to reduce flakes and itching.
Topicals
Topicals skincare was created by Olamide Olowe in 2020 to prioritize making effective treatment of skin conditions more approachable. The products are highly curated, designed to target chronic skin conditions, and are meant for all skin types. Their Faded Serum, retailing $38, is a hyperpigmentation-safe serum that visibly reduces stubborn discoloration, post-blemish marks, scars, and spots. One of their newer product is the Clearly Breakout Mask, which reduces breakouts in 24 hours while improving the skin barrier. It is formulated with hypochlorous acid, which helps unclog pores, soothe painful bumps, and calm redness on the skin.
Holo Taco
Cristine Rotenberg founded Holo Taco in 2019. She started as a YouTuber and soon became the largest nail art channel. She goes by Simply Nailogical and has over 7 million followers. She founded her own nail company because of her love for all things holographic, and she wanted to create high-quality special effects nail polishes, which she found lacking in the industry. She has various shades and types of nail polish, most retailing between $12-15. One of her most popular lines is the Holographic Line, which has popular shades such as Cool Cat Mom, Pop Rocker, and more. Holo Taco’s most popular shade is One Coat Black, an ultra-black nail polish that only needs one coat. The nail polishes were initially sold online, but recently, they have started selling in Ulta.
If you have heard of any of these brands recommend some brands you think deserve more recognition. Leave a comment down below!