Half Magic: Euphoria’s Makeup Artist is Launching her own Brand With A24
The makeup artist we all know and love Donni Davy is blessing beauty lovers with a new makeup line partnered with A24. We have all seen her amazing work on HBO’s hit show Euphoria, and now some of the products used on set will be available for the public to purchase.
Here’s a tease of what’s to come.
Half Magic
Source: @donni.davy on Instagram
Davy posted a teaser on Instagram about this new beauty line called Half Magic.
“WHAT IF I said I have a makeup line,” says Davy, “and it’s launching this Spring…”
In her post, she shares she has continuously been working on the brand for two years now.
“It is the makeup line of my literal DREAMS,” she shares.
What can we expect?
Judging from Davy’s Instagram and the makeup looks we’ve seen on Euphoria, we can guess the collection will consist of chunky glitter, colorful liners, and bold eyeshadows.
According to Allure, the brand is supported by A24, and it will encompass far more than just Euphoria-specific makeup. “The makeup transcends the show. In its own way, it became its own entity,” Davy tells Allure, “We want to go with that and not just be an accessory to the show, because at some point the show's gonna be over."
Source: @donni.davy on Instagram
A24 wanted to step into a different realm other than entertainment and film, and they loved Davy’s views on self-exploration and expression. So, creating a makeup brand with Davy would not only be a no-brainer for them. It also is a great way for A24 to honor the work Davy has done on one of their most popular shows.
Keep a lookout this May for the launch. To continue to get updates on the line, make sure to follow Half Magic on Instagram and keep up with their website. You can sign up for the newsletter with your e-mail and phone number to be one of the first to know about the new and euphoric products Davy will have to offer.
We can’t wait to see what this collaboration will have in-store. One thing is for sure is that if you’re a Euphoria fan, you have to check it out.
Are you excited for Half Magic? Will you be making a purchase? Leave a comment down below.