Make the Friendship Bracelets: How Taylor Swift’s Song Lyrics Inspired a Concert Trend

Taylor Swift’s Eras Tour has been a monumental experience worldwide. One of the biggest trends that her fans have popularized throughout the tour is making and trading friendship bracelets. The trend has expanded beyond Swifties and has evolved into a way for any artist’s fans to show their love and support.

In Taylor Swift's song “You’re On Your Own Kid,” the popular line “So make the friendship bracelets” was taken literally by her fans. The Swifties, as they’re called, have created thousands of bracelets to trade amongst each other. The trading started at the Eras Tour, and Swifties continued this trend into the Eras Tour movie and even into their everyday lives.

The bracelets signify their favorite songs, albums, eras, and moments from Swift, such as when she yelled at a security guard at her concert, saying “She’s fine, she wasn’t even doing anything.” Fans loved and appreciated the interaction so much that they created a bracelet using the first letter of each word, “SFSWEDA,” to signify this moment.

This simple but nostalgic trend has expanded into a way for all fandoms to show their love for their favorite entertainers. At concerts, sports games, and other events, you’ll find groups of people with arms covered in friendship bracelets. Fans of various artists, from Olivia Rodrigo to Gracie Abrams to Harry Styles, have adopted this trend. It has also become an easy and meaningful way for fans to give gifts to the artists.

Many fans have created personalized bracelets for their favorite artists to show the significance they hold for them. Being able to customize the bracelets allows fans to personalize messages for the artists they adore.

And, if you’re Travis Kelce, then it’s the perfect way to give Taylor Swift your number, which he mentioned he was originally planning on doing. Since the two began publicly dating, the Swifties have included Travis by making him special bracelets of his own, which he is gifted while supporting her at the Eras Tour.

The sentiment and creativity associated with friendship bracelets have popularized the trend to communities beyond just Swifties. Whether making them or purchasing them from places like Etsy and Little Words Project, these bracelets allow for personalization, reflecting what the entertainer means to each individual.

Showcasing favorite song lyrics, cherished moments, and beloved figures in a simple, shareable way, the bracelets connect those who share similar feelings. Have you participated in the trend? Leave a comment below!